The brief asked to produce a visual outcome in response to an open theme of ‘PLAY’ using a mix of tools to produce it, in either a physical or digital outcome format.

An augmented reality (AR) experience and effect for Instagram that superimposes otherwordly virtual objects into the real world using your phone’s camera. The outcome focuses on creating a tension between the real and the fantastical, inviting users to explore the possibilities of what could exist beyond the confines of the physical world.